The long-awaited Icelandic BOWWAYE mini-program is finally here! Scan the QR code for a chance to enjoy 30% off

Iceland — that country closest to the edge of the world — is home to the sunlight of the midnight sun, the crisp chill of its ice fields, and the clean lines unique to Nordic design. Now, this polar fashion aesthetic is no longer out of reach: the official BOWWAYE mini-program, meticulously crafted by Tianyu Culture, has officially launched. And what's even more exciting? Scan the QR code to enter, and you'll have a chance to enjoy an exclusive 30% off surprise discount. The Icelandic brand we've been waiting for has finally arrived. BOWWAYE is a designer women's wear brand truly born in Iceland. It doesn't chase the noise of fast fashion. Instead, it infuses the natural imagery of Iceland — the transparency of glaciers, the low saturation of tundra, the strength of volcanic rock — into the very fabric of every garment. What the brand is best known for is its seasonal mulberry silk dress collection. Made from Grade 6A and above natural mulberry silk —被誉为 the "Queen of Fibers" — it is lightweight, soft, and has a natural pearlescent sheen. From fabric to tailoring, each dress retains the warmth of slow craftsmanship, including hand-rolled hems and plant dyeing techniques. In the past, domestic users could only buy BOWWAYE through shopping agents or overseas websites. But now, the official mini-program has come directly to your phone — with guaranteed authenticity, full size availability, and synchronized new arrivals. You no longer have to worry about not being able to get it or buying the wrong size. Why has everyone been waiting for this mini-program? 1. A truly immersive try-on experience The mini-program includes high-definition zoom and 360° display features. You can clearly see the natural sheen variations of the mulberry silk fabric and the delicate stitching of the hand-rolled hem. Some styles even support AR virtual try-ons, allowing you to experience the dress's drape in motion from the comfort of your home. 2. The "Craft Decoded" section — buy with confidence Why are BOWWAYE's mulberry silk dresses more premium? The mini-program uses short videos and 3D animations to break down the process step by step: from cocoon selection and silk reeling to hand-rolled hems and plant dyeing. What you're buying is not just a dress, but a double tribute to Icelandic design thinking and traditional Chinese silk craftsmanship. 3. Style inspiration library — say goodbye to choice paralysis Summer styling guides, personally curated by Icelandic designers, are updated weekly — from office-appropriate tea dresses to long vacation silk gowns, plus accessory combinations. You'll never have to wonder "how should I wear this?" again. Summer mulberry silk dress preview The mini-program has simultaneously launched the BOWWAYE 2026 Summer Limited Collection. Three key styles are highly recommended: Midnight Sun Wrap Dress: A classic A-line silhouette with an accentuated waist, featuring asymmetrical pleats on the skirt that mimic the play of midnight sun light across an ice field. Tundra Green Square-Neck Dress: Dyed with Icelandic lichen using plant-based methods, this understated yet sophisticated gray-green dress features a French square neckline, perfect for daily commutes and dates. Glacier White Hand-Rolled Maxi Dress: With a completely unlined design made from a single layer of Grade 6A mulberry silk, it is so light it feels like wearing nothing — a premium summer essential for ultimate cool comfort. Each dress comes with a unique craft number card, marking the artisan who handmade it and the plant-dye batch number — adding a special touch of ceremony to your purchase.